As part of trying to make the interactions with ITA instructors and students more meaningful, AJ decided to split up our homerooms into formal "houses". The house that I'm a part of is Symonette, named after a former instructor. Our responsibilities as being the first year of the house are special, as it also tasks us with making a logo and motto of our house. As I see the students busily working on their own projects, hoping to come up with ideas that will become a permanent fixture of Symonette, I think of the important of a logo for a brand, or in this case a house.
I'm a bit of a design nerd myself, and frequently look at blogs and books on design. One of my favorite examples of logo evolution, or lack thereof, are the logos of Coca-Cola and Pepsi.
Flowingdata.com, a data visualization website, has an excellent breakdown of the history of the logos here. Notice that both styles of logos have changed, with pepsi the more drastic of the two, but none of the changes signal a dramatic shift from the original designs. Coca-Cola still has that cursive handwriting synonymous with the brand, and pepsi while simplifying the font still keeps a semblance of their design from 1950. To completely rebrand a product or company is to try to escape from the negativeness of the past, and can be quite successful as in the case of the private security firm Blackwater going through several name changes to Adelphi, thereby escaping a large deal of the controversy surrounding the Blackwater name. But since Coca-Cola and Pepsi are so famous and well-known, a rebranding of their lines of soda can't completely separate themselves from the history.
Logos can be a powerful thing, and hopefully Symonette will have a logo that keeps with it a sense of history behind the name and an identity of the students who are Symonette.
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